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11.2 As purchasing agent for Woolsey Enterprises in Golden, Colorado, you ask your buyer to provide you with a ranking of "excellent," "good,"

11.2 As purchasing agent for Woolsey Enterprises in Golden, Colorado, you ask your buyer to provide you with a ranking of “excellent,” “good,” “fair,” or “poor” for a variety of characteristics for two potential vendors. You suggest that “Products” total be weighted 40% and the other three categories’ totals be weighted 20% each. The buyer has returned the following ranking:

VENDOR RATINGS

Company Excellent Good Fair Poor
(4) (3) (2) (1)
Financial Strength K D
Manufacturing Range KD
Research Facilities K D
Geographical Locations K D
Management K D
Labor Relations K D
Trade Relations KD

Service
Deliveries on Time KD
Handling of Problems KD
Technical Assistance K D



Product Excellent Good Fair Poor
(4) (3) (2) (1)
Quality KD
Price KD
Packaging KD

Sales
Product Knowledge D K
Sales Calls K D
Sales Service K D

DONNA INC. = D
KAY CORP. = K


Which of the two vendors would you select? Why?



11.3 Using the data in Problem 11.2, assume that both Donna, Inc., and Kay Corp. are able to move all their “poor” ratings to “fair.” How would you then rank the two firms?

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