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Case questions for Case SOUTH WEST AIRLINES 2002 : AN INDUSTRY UNDER SEIGE Case: Southwest Airlines 1. What is Southwest's competitive strategy? What...

Dear Sir or Madam,
Am Vincent Anyanje an MBA student in Kenya. Please help me answer the attached questions.
Case questions for Case SOUTH WEST AIRLINES 2002 : AN INDUSTRY UNDER SEIGE Case: Southwest Airlines 1. What is Southwest's competitive strategy? What are the sources of its success? How does it make money? 2. What are the foundations of Southwest's competitive advantage? 3. How are these sources of competitive advantage produced and sustained by what the organization does and how it does it? 4. To what extent are Southwest's sources of advantage difficult to imitate and likely to persist over time? 5. To what extent is Southwest's success based on Herb Kelleher (or, prosaically put, if he were to leave and the stock price would drop, would you be a buyer or a seller)? 6. How does this company make money even when other companies don’t? 7. What are the most important financial contributors? 8. How should management respond to the fact that southwest has fallen next to last place among major airlines in on-time performance as of September 2002? 9. Once operations are fully stabilized, would you recommend to the management of the airline that it resume its historic growth rate from 10% to 15% per year? why? 10. If you would recommend a resumption of previous growth rates, what form should this growth rate take? For example, should it be achieved within the current network or through an expanded network, by means of a greater proportion of long-haul flights (over three hours in length) or not? why? 11. If you would not recommend a resumption of previous growth rates, how would you suggest dealing with the consequences of reduced growth, whatever that may be? 12. What are the major implications of SouthWest of the actual or threatened bankruptcies of other major US airlines?
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