THIS IS A GRADED ASSIGNMENT THAT IS A COURSE REQUIREMENT
Select one specific product (For example: iPhone Levi jeans, Adidas sports shoes, Chevrolet Volt)
Select one of the demographic groups identified in the class textbook “MKTG 6”, Chapter 4, under
Learning Objective 3 (tweens, teens, Generation Y, Generation X, and baby boomers)
In essay form explain how each of the four elements of the marketing mix can be used to market the
selected product to the selected demographic group.
As this is an essay and opinion piece, there should be no need to use an outside source. However, if
any copyrighted material is used (including articles or websites), a proper academic cite of the
source is to be included.
Format to use:
Font: 12 point Times Roman
5 space indenting on paragraphs
There should be paragraphs
1 inch margins on all four sides
Work is to be the original work of the student.
The student’s name and class section is to be on the paper.
The product and the demographic group are to be included in the paper title.
Submit the assignment as a Word document
This paper is to be a full two-page paper – no more; no less.
Grading will be based on
Inclusion of all required elements
Following the above directions
Grammar and proper sentence structure
Submission by the deadline
The work being the original work of the student
SUGGESTION: Do not wait until the last day to submit the assignment. Submit the assignment prior to
the last day to ensure it is properly received by the deadline. It is best to turn the assignment in early as
life happens and the deadline is the deadline.
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