View the step-by-step solution to:

You're the new marketing manager for a small firm thatoffers computer repair services.

You’re the new marketing manager for a small firm thatoffers computer repair services. Thecompany’s owner approves your proposal for a telephone survey to learn moreabout the needs of firms that are not current customers. You identify local firms for the sample andhire a researcher to call them. Theinterviewer tells respondents that their answers will be anonymous and usedonly for research purposes. Abouthalfway through the data collection, the interviewer tells you that respondentsare confused by one of the questions and that their answers to that questionare probably useless. The questionconcerns the issue that is most important to your new boss. Do you admit the problem to others in yourcompany? If the sales manager asks forthe completed questionnaires, including all the names and responses, what wouldyou say? Defend your answer.
Sign up to view the entire interaction

Top Answer

HI Please... View the full answer

8526105.docx

As a marketing manager, it is my duty to focus on the survey because it results is very important
for the company in taking the further decisions that can increase the sales and revenue of the...

Sign up to view the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.

-

Educational Resources
  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question
Ask a homework question - tutors are online