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Executive Summary Hamburger haven is an international chain of fast food restaurant that has over 20,000 locations worldwide. Hamburger Haven's...

Could you please proofread my General Management case study, its about a fast food industry company?

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Executive Summary Hamburger haven is an international chain of fast food restaurant that has over 20,000 locations worldwide. Hamburger Haven's vision is to serve fast, hot, and good quality food at an affordable price. However, one of the restaurants located in Windham, Ohio, is currently not performing as well as the company had hoped. The restaurant has been experiencing financial troubles since its opening. The Windham location was not meeting its sales objectives, which contributed to the drastic decline of their profit. There are several problems at this location, ranging from low performance, competition, demand of healthier options and insufficient marketing systems. The objective of this case is to determine the best course action to take with this location, and also identify some of its opportunities and objectives. It will also demonstrate the factors that contribute to this situation by analyzing their internal strength and weaknesses. Furthermore, the alternatives will be stated in order to implement a strong marketing system that will increase the company's profits and performances. Each alternative will be analyzed with pros and cons in order to choose the best suited solution for Hamburger haven. The company should also implement a new and improved marketing system that will attract and retain customers. The paper will discuss the current market situation, including overall objectives and issues at the Windham location. It also comments the implications of the problems in terms of their marketing plan and marketing mix in further detail.
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