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As the owner of a new fast-food enterprise seeking a loan from a bank to finance the construction and operation of three new store locations, you

As the owner of a new fast-food enterprise seeking a loan from a bank to finance the construction and operation of three new store locations, you have been asked to provide the loan officer with a brief analysis of the competitive environment in fast food, draw a five-force diagram for the fast-food industry, and briefly discuss the nature and strength of each of the five competitive forces in fast food.

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