· Resource: Ch. 7 in Marketing: Real People, Real Choices
· Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine.
· Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:
◦Consumer demographics◦Consumer psychographics ◦Consumer behaviors◦A segment profile
· Include detailed speaker notes and an APA-formatted reference slide with your presentation.
· Post your PowerPoint® presentation as an attachment