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Principles of marketing (Brassington) Q1 Using a product of your choice explain the STEP factors which are important and how the factors relate to

Principles of marketing (Brassington)

Q1
Using a product of your choice explain the STEP factors which are important and how the factors relate to the marketing of your selected product.

Q2
Many companies are being criticised of being production-orientated rather than marketing-orientated.
a) Compare and contrast production versus marketing orientation
b) What must a company do to become marketing-oriented?

Q3
Discuss the uses and limitation of the product life cycle concept in marketing.

Q4
Using examples discuss the uses of the internet marketing

Q5
Using examples write notes on each of the following bases for segmenting consumer market:
a) Demographic segmentation
b) Geodemographic segmentation
c) Psychographic segmentation
d) Behaviour segmentation


Q6
Marketing is just another name for advertising and selling
Criticise this statement discussing what you feel the nature and role of marketing in an organisation

Q8
Using examples discuss the uses of sponsorship in marketing

Q9
Every year, the UK government runs advertising campaign to prevent drinking and driving
Outline and discuss the key considerations and decisions in planning an advertising campaign like this.
Q10
Using examples discuss how direct marketing can be used by marketer

Principles of marketing (Brassington) Q1 Using a product of your choice explain the STEP factors which are important and how the factors relate to the marketing of your selected product. Q2 Many companies are being criticised of being production-orientated rather than marketing-orientated. a) Compare and contrast production versus marketing orientation b) What must a company do to become marketing-oriented? Q3 Discuss the uses and limitation of the product life cycle concept in marketing. Q4 Using examples discuss the uses of the internet marketing Q5 Using examples write notes on each of the following bases for segmenting consumer market: a) Demographic segmentation b) Geodemographic segmentation c) Psychographic segmentation d) Behaviour segmentation
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Q6 Marketing is just another name for advertising and selling Criticise this statement discussing what you feel the nature and role of marketing in an organisation Q8 Using examples discuss the uses of sponsorship in marketing Q9 Every year, the UK government runs advertising campaign to prevent drinking and driving Outline and discuss the key considerations and decisions in planning an advertising campaign like this. Q10 Using examples discuss how direct marketing can be used by marketer
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