Using a product of your choice explain the STEP factors which are important and how the factors relate to the marketing of your selected product.
Many companies are being criticised of being production-orientated rather than marketing-orientated.
a) Compare and contrast production versus marketing orientation
b) What must a company do to become marketing-oriented?
Discuss the uses and limitation of the product life cycle concept in marketing.
Using examples discuss the uses of the internet marketing
Using examples write notes on each of the following bases for segmenting consumer market:
a) Demographic segmentation
b) Geodemographic segmentation
c) Psychographic segmentation
d) Behaviour segmentation
Marketing is just another name for advertising and selling
Criticise this statement discussing what you feel the nature and role of marketing in an organisation
Using examples discuss the uses of sponsorship in marketing
Every year, the UK government runs advertising campaign to prevent drinking and driving
Outline and discuss the key considerations and decisions in planning an advertising campaign like this.
Using examples discuss how direct marketing can be used by marketer