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Using a product of your choice explain the STEP factors which are important and how the factors relate to the marketing of your selected product.

Using a product of your choice explain the STEP factors which are important and how the factors relate to the marketing of your selected product.

Q2
Many companies are being criticised of being production-orientated rather than marketing-orientated.
a) Compare and contrast production versus marketing orientation
b) What must a company do to become marketing-oriented?

Q3
Discuss the uses and limitation of the product life cycle concept in marketing.

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