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See attached file for full case description. Q1 How has GM used the major segmentation variables for consumer markets in segmenting the SUV market?

See attached file for full case description.
Q1 How has GM used the major segmentation variables for consumer markets in segmenting the SUV market?
Q2 What target-market decisions has GM made in selecting targets for the Hummer H2? How are those decisions different from AM General's target for the original Hummer?
Q3 What segmentation, targeting and positioning recommendations would you make to GM for the H3?

After referring to the above case study Questions for discussion:
Q1 How has GM used the major segmentation variables for consumer markets
in segmenting the SUV market?
Q2 What target-market decisions has GM made in selecting targets for the
Hummer H2? How are those decisions different from AM General’s target
for the original Hummer?
Q3 What segmentation, targeting and positioning recommendations would
you make to GM for the H3?
(the answers in total for all 3 questions should be at least 2 pages
long)

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