Market segmentation may be useful for all of the following EXCEPT which of the
(a) identification of new/overlooked market opportunities.
(b) matching value opportunities and the firm's capabilities.
(c) development of a standardized marketing program.
(d) laying the groundwork for market targeting and positioning strategies.
Qualitative is most closely related to:
(a) utilizing excess production capacity.
(b) identifying a market niche.
(c) termination of excess employees.
(d) joint venture with foreign partners
Which of the following is used to alert the user of a forecasting model that a significant error occurred in one of the periods?
(a) A regression coefficient
(b) A seasonal index
(c) A smoothing constant
(d) A tracking signal
In exponential smoothing, if you wish to give a significant weight to the most recent observations, the smoothing constant should be:
(a) close to 0.
(b) close to 1.
(c) close to 0.5.
(d) less than the error
When comparing several forecasting models to determine which one best fits a particular set of data, the model _________ should be used.
(a) with the highest MSE
(b) with the MAD closest to 1
(c) with a bias of 0
(d) with the lowest MAD
A naïve forecast for monthly sales is equivalent to:
(a)a one-month moving average model.
(b)an exponential smoothing model with alpha = 0.
(c)a seasonal model in which the seasonal index is 1.
(d)none of the above
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