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Axia College Material Appendix C Trend Report December Occupancy (% ) My Property Competing Hotels Index Rank % Change My Property Competing Hotels...

"Develop a 1,400- to 1,750- word paper using Appendixes A and C as your guide. Address the following in your paper:

◦Compare the Dreschler Hotel to the competing hotels listed in the Trend Report in Appendix C. Identify any issues that may be affecting how the Dreschler Hotel is performing.
◦Describe at least two potential improvements or additions to the property described in Appendix C that may help increase business and overall profit.
◦Identify the funding options available to you, assuming there is no working capital to put toward these projects.
◦Explain two benefits and one disadvantage of converting the property into each one of the following financial schemes: timeshare, condominium, or mixed-use.
◦Choose a new name for the hotel to reflect the upgraded features that have been identified in this project.
· Create a 3- to 4 slide Microsoft® PowerPoint® presentation that provides interested guests an imaginative description of your new property’s features and amenities. Also include an un-copyrighted images that demonstrate the vision you have for the property.

Axia College Material Appendix C Trend Report December Occupancy (%) Jul Aug Sep Oct Nov Dec My Property 58.9 61.1 70.8 77.6 81.3 86.5 Competing Hotels 57.3 62.3 73.4 80.7 82.7 83.4 Index 102.8 98.1 96.5 96.2 98.3 103.7 Rank 3 of 7 4 of 7 5 of 7 7 of 7 4 of 7 2 of 7 % Change My Property 4.1 2.2 1.8 -3.4 3.5 6.8 Competing Hotels 1.3 6.8 7.9 8.4 4.4 5.6 Rank 1 of 7 5 of 7 6 of 7 7 of 7 4 of 7 2 of 7 ADR ($) Jul Aug Sep Oct Nov Dec My Property 103.09 104.11 104.91 106.34 103.52 100.28 Competing Hotels 104.68 103.84 101.76 99.92 102.43 105.32 Index 98.5 100.3 103.1 106.4 101.1 95.2 Rank 2 of 7 4 of 7 5 of 7 6 of 7 2 of 7 1 of 7 % Change My Property -1.2 1.7 2.2 2.8 1.3 -0.8 Competing Hotels 2.7 2.4 3.1 1.4 1.6 1.3 Rank 6 of 7 4 of 7 3 of 7 1 of 7 3 of 7 5 of 7 RevPAR ($) Jul Aug Sep Oct Nov Dec My Property 60.72 63.61 74.28 82.52 84.16 86.74 Competing Hotels 59.98 64.69 74.69 80.64 84.71 87.84 Index 101.2 98.3 99.5 102.3 99.4 98.7 Rank 2 of 7 3 of 7 3 of 7 5 of 7 4 of 7 4 of 7 % Change My Property 2.9 3.9 4.0 -0.6 4.8 6.0 Competing Hotels 4.0 9.2 11.0 9.8 6.0 6.9 Rank 2 of 7 6 of 7 7 of 7 7 of 7 3 of 7 2 of 7 30 rooms x 365 nights per year = 10,950 available room nights A 72.7% occupancy leaves 2989 unused room nights per year. An average daily rate of $103.71 indicates a total loss of $309,989.19 in potential room revenue. The following is a brief description of the Dreschler Hotel property as taken from the Features and Amenities tab of its Web site. Use all of the information as a reference for the completion of your final project. HTT 230
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Dreschler Hotel Features Thank you for your interest in our bed and breakfast. Please browse our site and see what we have to offer! We look forward to your stay with us. We offer comfortable, intimate lodging in the artist colony of Tubac, Arizona, just 39 miles south of Tucson. Our beautiful bed and breakfast is just steps from the Santa Cruz River in the very heart of the village. Thirty spacious guest rooms beautifully reflect the village's rich history with their comfortable southwest décor. All of our rooms have separate entrances and connect to a bathroom, which is shared and located directly between two rooms. Each features a queen-size bed. An additional, roll-away mattress may be rented as needed. Our rooms are equipped with a window air conditioning unit and also include a television which receives a couple of excellent Tucson stations. Each of the rooms includes ample reading material; feel free to browse the old issues of Arizona Highways magazine, noted for its travel articles and nature photography. Additionally, all guest rooms provide a view of our private garden, where meandering walkways lead to quiet sanctuary, with cactus, mesquite trees, and a selection of indigenous flora. Breakfast baskets, morning beverages, and newspapers are available for a reasonable price. Our accommodations in the village afford convenient walking to each of the 90 shops, art galleries, and restaurants. Our guests have come here for the ideal High Chaparral climate, as well as thousands of acres of cottonwood and mesquite forests. Explore this untouched high desert and discover hidden canyons, streams, and ancient Native American Indian village sites. Note: Our rooms do not contain a microwave or minirefrigerator. HTT 230
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