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University of Phoenix RES 320 Final Test Name: Questions According to the textbook, which of the following is least likely to be considered unethical?...

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University of Phoenix RES 320 Final Test Name: Questions Correct Answer According to the textbook, which of the following is least likely to be considered unethical? A. A telemarketer selling carpeting begins the telephone sales call by saying he or she is conducting a survey about carpeting. B. A researcher does not tell his or her client that the sampling procedure in the proposal was considered too expensive, so an alternative sampling technique was used. C. Researchers do not tell respondents to a survey sponsoring the survey; that is they maintain a discreet silence about the sponsor of a survey by avoiding the issue. D. The researcher who identifies the most likely prospects for a new photocopying machine passes the names of these people to the sales manager. D In a focus group, the moderator’s job is to prepare a standard set of questions to ask each group member. T/F Which of the following is an advantage of a depth interview? A. high degree of structure B. valuable insights into motivation C. need for a skilled interviewer D. inexpensive E. quickly and easily completed. A. high degree of structure Secondary data are gathered and recorded by someone prior to (and for purposes other than) the current needs of researchers. T/F In a longitudinal study, various segments of the population are sampled so that relationships among variables may be investigated by cross-tabulation. T/F High-cost, low standardization of questioning and limited geographic dispersion are disadvantages characteristic of ______ surveys. A. telephone B. personal interview C. mail D. none of the above. One study found that passengers flying on Boeing-747s preferred them to L- 1011s, while passengers flying on L-1011s preferred them to Boeing-747s. This is an example of: A. random sampling error. A. random sampling error.
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A. random sampling error. B. social desirability bias. C. administration error – sample selection error. D. response bias. Observation allows all of the following except A. the systematic recording of nonverbal behavior. B. the amplification of the results from other forms of research by providing complementary evidence. C. the gathering of evidence to explain purchase intentions. D. the gathering and recording of what people do or what events take place during a purchase situation. In direct observation, if the observer is subjective in the recording of what is occurring, the study is said to have A. systematic bias. B. observer bias. C. demand characteristics. D. human error. E. response latency. At the Chicago Museum of Science and Industry, floor tiles around the hatching-chick exhibit must be replaced every six weeks, while tiles in other areas need not be replaced for years. This is an example of A. response latency. B. physiological reactions. C. physical trace evidence. D. content analysis. E. none of the above. External validity refers to the question of whether the experimental treatment was the sole cause of observed changes in the dependent variable. T/F Blinding may be used to A. control subjects’ knowledge of whether or not they were given a particular treatment. B. control the unconscious influence of researchers. C. control effects of extraneous variables. D. all of the above. E. none of the above. A ranking task requires that the respondent estimate the magnitude of some characteristic of the stimuli. T/F Although reliability is necessary for validity, it is not in itself sufficient to make a measure valid. T/F
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