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Sometimes the purchaser is neither the decision maker nor the user. An effective communication strategy should be directed toward the decision maker....

Sometimes the purchaser is neither the decision maker nor the user. An effective communication strategy should be directed toward the decision maker. How might a marketing manager assess the purchase process?

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How might a marketing manager assess the purchase process?
Marketing Management is a business discipline which is focused on the
practical application of marketing techniques and the management of...

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