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What consumer wants (or benefits) are met by the following products or services? (a) Carnation Instant Breakfast, (b) Adidas running shoes, (c) Hertz Rent-A-Car, and (d) television home shopping programs.
Each of the four products, services, or programs in question 1 has substitutes. Respective examples are (a) a ham and egg breakfast, (b) regular tennis shoes, (c) taking a bus, and (d) a department store. What consumer benefits might these substitutes have in each case that some consumers might value more highly than those mentioned in question 1?

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