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Generic Drugs The State of Wisconsin passed a law in 1977 that permitted generic drugs to be substituted for brand name drugs when prescriptions were...

Design a data collection instrument and methods for using it so as to secure information bearing on each of the hypothesis.
Generic Drugs The State of Wisconsin passed a law in 1977 that permitted generic drugs to be substituted for brand name drugs when prescriptions were being filled. Consumers simply had to request the substitution and the pharmacist was legally bound to make it. The legislation was designed to save customers money on their prescriptions. Thus it proved disconcerting to the Department of Health and Social Services when, some two and one-half years after its passage, few customers were taking advantage of the law by asking for the substitution. The experience in Wisconsin was not unusual. Michigan had passed a similar law and customer use of it too, was low. One speculation held that use of e law was low because awareness of the law was low. American Druggist, for example, conducted an informal survey among pharmacists regarding generic drug substitution, the results of which were published in the October 1978 issue. The pharmacists indicated that approximately 12 percent of chain drug store customers and 9 percent of independently owned drug store customers asked outright for substitutions on prescriptions. Another speculation held that requests for drug substitutions were lower than expected because customers had unfavorable attitudes toward the quality and the actual price differential of generic drugs. Still a third speculation was that requests for generic drug substitutions were affected by a number of personal and situational factors. Whether customers paid for their own medication or were part of a third-party pay plan, the number of prescriptions filled per year, and the amount spent per year on prescriptions would all appear to be factors affecting the use of the substitution rule. Given two consumers who were both favorably inclined toward generics, for example, it was expected that the customer who spent relatively more on prescriptions would be more likely to buy generic drugs than the one who spent less. Since the elderly spend a greater percentage of their incomes on prescription drugs than any other age group, they might be more likely to purchase generic drugs. There also might be some correlation between family size and generic drug purchase behavior, the expectation being that larger families had more expenses and, therefore, also had a greater need to search bargains. Family income also might be related to use of the law, with lower income families likely to have a greater need to take advantage of the lower generic prices. Finally, it was felt that educational level might be influencing generic drug purchasing behavior. People with more formal education might be expected to be more aware of current social trends, especially consumer-oriented trends, and would, therefore, be more likely to purchase a generic drug.
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