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If a person knows nothing about a brand, what is its brand equity?

If a person knows nothing about a brand, what is its brand equity? Discuss.
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8089517_Other Subjects.doc

What is brand equity?
Running Head: WHAT IS BRAND EQUITY? What Is Brand Equity?
Student
Institution 1 What is brand equity? 2 A brand is any unique product that is associated to a particular...

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