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Not sure what to start with.

I need help with this part of my marketing paper. Not sure what to start with. This is concerning quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of a marketing plan.
a.Feedback mechanism to monitor progress
b.Evaluation process
c.Performance objectives (quantifiable elements)
1)Profit margin
2)Market share
3)Promotional effectiveness
4)Market penetration

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