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Chrysler Corporation wanted to sell its Jeeps in Japan. The car was priced in U.

Chrysler Corporation wanted to sell its Jeeps in Japan. The car was priced in U.S. dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over 31,000 Japanese yen, and the Japanese could not afford to buy it. Its price was set without regard for the

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