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Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony...

Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony (Multimedia Marketing, 2009). Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools.

I can think of 100 ways in which promotions has become such an integral part of marketing. Explain

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Integrated marketing communication is the integration of various approaches used to
promote the product such that all the tools convey the same message. Here the various marketing
communication...

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