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BUS Test 4. 15 (qs. 1 - 13) 1. Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost. True False 2. A...

1.
Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost.

True


False




 

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2.
A retail sale is a sale to a consumer of products for his or her own use.
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True

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False






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3.
Limited-function wholesalers are a type of merchant wholesaler.
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HTMLCONTROL Forms.HTML:Option.1
True

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False






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4.
Cash-and-carry wholesalers and drop shippers are both classified as limited-function wholesalers.
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True

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False






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6.
Some Web sites are trying to improve their service by providing assistance from a real person.
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True

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False






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7.
Because supply chains are so complex, firms have found it difficult to outsource supply chain management.
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HTMLCONTROL Forms.HTML:Option.1
True

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False






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8.
The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.
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HTMLCONTROL Forms.HTML:Option.1
True

HTMLCONTROL Forms.HTML:Option.1
False






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9.
A _________ is a marketing intermediary that sells products to other organizations.
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wholesaler

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retailer

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disintermediary

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jobber







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10.
Which of the following statements about marketing intermediaries is true?
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All channels of distribution must contain at least one marketing intermediary.

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Marketing intermediaries and their functions can be eliminated.

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Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers.

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The costs added to products by marketing intermediaries usually exceed the value they add to products.


Intermediary organizations have survived in the past because they have performed marketing functions faster and cheaper than others could.




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11.
The two basic types of merchant wholesalers are:
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full-service wholesalers and limited-function wholesalers.

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functional wholesalers and distributive wholesalers.

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independent wholesalers and subsidiary wholesalers.

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capital wholesalers and full-value wholesalers.






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12.
Which of the following firms would be most likely to use a selective distribution strategy for its products?
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Newspaper publisher

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Maker of name brand men's suits

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Super luxury car manufacturer

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Maker of snack foods such as potato chips and pretzels

.




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13.
Which type of wholesale organization would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar?
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Rack jobbers

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Cash-and-carry wholesalers

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Piggy-backers

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Freight forwarders


A freight forwarder is a wholesaler that puts together many small shipments to create a single large shipment that can be transported more cost efficiently to the final destination.






Chapter 16 (14- 26) HTMLCONTROL Forms.HTML:Hidden.1 HTMLCONTROL Forms.HTML:Hidden.1
 
14.
Depending upon the promotional campaign, advertising may include paid and non-paid forms of non-personal communication.
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HTMLCONTROL Forms.HTML:Option.1
True

HTMLCONTROL Forms.HTML:Option.1
False






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15.
Free TV and radio broadcasting is made possible by advertising.
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HTMLCONTROL Forms.HTML:Option.1
True

HTMLCONTROL Forms.HTML:Option.1
False






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16.
Anita enjoys her job as a salesperson for a store that sells high quality entertainment systems. As an effective salesperson, Anita is expected to help her customers resolve any doubts they might have before the sale, and follow up to ensure that the customer is satisfied after the sale.
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HTMLCONTROL Forms.HTML:Option.1
True

HTMLCONTROL Forms.HTML:Option.1
False






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17.
To be successful, salespeople find that their job responsibilities extend far beyond just closing the sale.
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HTMLCONTROL Forms.HTML:Option.1
True

HTMLCONTROL Forms.HTML:Option.1
False


The selling process often continues for years as the salesperson responds to existing customer requests for new information.




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18.
Effective sales promotion efforts focus exclusively on external audiences such as dealers and consumers, since they ultimately decide the fate of a product.
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HTMLCONTROL Forms.HTML:Option.1
True

HTMLCONTROL Forms.HTML:Option.1
False


Often the most important sales promotion efforts are directed internally at salespeople and other customer-contact persons such as complaint handlers and clerks.




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19.
Podcasting is a means of distributing audio and video programs but these programs can only be seen and heard using technology such as an Apple iPod.
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HTMLCONTROL Forms.HTML:Option.1
True

HTMLCONTROL Forms.HTML:Option.1
False






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20.
In evaluating the promotion mix, it's fair to say that large organizations are best reached through personal selling.
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HTMLCONTROL Forms.HTML:Option.1
True

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False






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21.
A promotional campaign begins by:
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identifying a target market.

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defining the objectives for each element of the promotion mix.

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determining a promotional budget.

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developing a unifying message.



BUS Test 4. Ch. 15 (qs. 1 – 13) 1. Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost. True False 2. A retail sale is a sale to a consumer of products for his or her own use. True False 3. Limited-function wholesalers are a type of merchant wholesaler. True False 4. Cash-and-carry wholesalers and drop shippers are both classified as limited-function wholesalers. True False 6. Some Web sites are trying to improve their service by providing assistance from a real person. True False 7. Because supply chains are so complex, firms have found it difficult to outsource supply chain management. True False 8. The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping. True False 9. A _________ is a marketing intermediary that sells products to other organizations. wholesaler retailer disintermediary jobber 10. Which of the following statements about marketing intermediaries is true? All channels of distribution must contain at least one marketing intermediary. Marketing intermediaries and their functions can be eliminated. Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers. The costs added to products by marketing intermediaries usually exceed the value they add to products. Intermediary organizations have survived in the past because they have performed marketing functions faster and cheaper than others could.
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11. The two basic types of merchant wholesalers are: full-service wholesalers and limited-function wholesalers. functional wholesalers and distributive wholesalers. independent wholesalers and subsidiary wholesalers. capital wholesalers and full-value wholesalers. 12. Which of the following firms would be most likely to use a selective distribution strategy for its products? Newspaper publisher Maker of name brand men's suits Super luxury car manufacturer Maker of snack foods such as potato chips and pretzels . 13. Which type of wholesale organization would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar? Rack jobbers Cash-and-carry wholesalers Piggy-backers Freight forwarders A freight forwarder is a wholesaler that puts together many small shipments to create a single large shipment that can be transported more cost efficiently to the final destination. Chapter 16 (14- 26) 14. Depending upon the promotional campaign, advertising may include paid and non-paid forms of non-personal communication. True False 15. Free TV and radio broadcasting is made possible by advertising. True False 16. Anita enjoys her job as a salesperson for a store that sells high quality entertainment systems. As an effective salesperson, Anita is expected to help her customers resolve any doubts they might have before the sale, and follow up to ensure that the customer is satisfied after the sale. True False 17. To be successful, salespeople find that their job responsibilities extend far beyond just closing the sale. True False The selling process often continues for years as the salesperson responds to existing customer requests for new information.
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