Identify and discuss the factors that are important in determining the promotion program for the following:
-video tape recorder/ player
-Boeing 7E7 Dreamliner commercial aircraft
Discuss why it is important to consider pricing from a strategic rather than a tactical perspective.
How and to what extent is the Internet likely to be useful in companies’ promotions strategies?
Study the information available from Strabuck’s site. Discuss how the site enhances the firm’s ability to obtain premium prices.
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