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1. In "The Whites of Their Eyes," what does Stuart Hall define as "media's main sphere of operations"? How would a typical CEO of a media

Hi! I have this worksheet to do and I literally do not even know where to start. Wondering if you could help!! Media and Communication Studies :)

1. In “The Whites of Their Eyes,” what does Stuart Hall define as “media’s main sphere of operations”? How would a typical CEO of a media conglomerate respond to Hall’s claim? What would the CEO say is the main purpose of media? 15pts. 2. In Croteau, Hoynes, &Milan the authors summarize the work of Morley on the TV broadcast, Nationwide . Central to Morley’s research was Stuart Hall’s model of encoding-decoding. In your own words, describe Hall’s theory and explain how it relates to Morley’s research on the active audience. 15pts. 3. Look at this image: http://www.flickr.com/photos/sa_steve/3178095914/sizes/o/in/set- 72157612221868944/ . Considering Jhally’s article, compare contemporary Apple ads with this one from the 80s. What are the similarities and differences? What do these tell us about the continuities and discontinuities in Apple’s marketing strategies. Are these changes reflective of changes in advertising more generally? How? 30pts 4. Take a look at the top 20 or so movie titles on both “All-time USA box office” and “All- time NON-USA Box office” lists on the International Movie Database website. ( http://www.imdb.com/boxoffice/alltimegross & http://www.imdb.com/boxoffice/alltimegross?region=non-us ) As the names state, these are lists of the top grossing movies in the US and in foreign markets. Your task is to compare the two lists and consider the significance of them in terms of globalization. What are the similarities and differences between them? What are the characteristics of the movies (besides that they are all high grossing) that populate both lists? Why do the best selling movies have these qualities? Consulting relevant passages from Croteau, Hoynes, &Milan to consider what these two lists tell us about the global reach of Hollywood and the potential impact on local cultures. Remember also that in discussing globalization, we brought together the central foci of the course: media industries and economic structures, media texts, and audiences. Consider all in formulating your response. 40pts.
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