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Oakley Grove and Abraham Enterprises both market oranges and grapefruits.

Oakley Grove and Abraham Enterprises both market oranges and grapefruits. Oakley Grove has been in business for almost 40 years while Abraham Enterprises would like to take business away froom Oakley Grove, and Oakley grove would like to retain all customers. Explain whihc sales promotions each should emphasize in its marketing mix.

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