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An analyst could ignore intangible benefits, but doing so implies that their value is zero and may lead the organization to reject IT investments

An analyst could ignore intangible benefits, but doing so implies that their value is zero and may lead the organization to reject IT investments that could substantially increase revenues and profitability.

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An analyst could ignore intangible benefits, but doing so implies that their value is zero and may lead the organization
to reject IT investments that could substantially increase revenues and...

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