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Observational Studies and Coding Last week, you learned about correlation studies and one-way experimental designs. This week, you will see that...

•Choose a setting where you would enjoy observing behavior. It might be someplace you go everyday like the grocery store, or it might be a place you would like to go, such as a concert. Determine the type of behavior you wish to study and how you would code it. For example, if you wanted to study types of activities people participate in while waiting in the security checkpoint line at the airport, you would code the number of people using iPods, talking on a cell phone, doing nothing, etc.

With these thoughts in mind:

(1) Give some background information on your hypothetical observational study - describe the setting that you would use for your observational study, why you are interested in this study and what you hope to learn. (2) Explain whether you would be an acknowledged or unacknowledged observer and why. (3) Create a coding sheet. Describe and explain the types of behavior you would code and the information that would be on your coding sheet.
Observational Studies and Coding Last week, you learned about correlation studies and one-way experimental designs. This week, you will see that there are many more types of research options. In Chapter 7, you read about naturalistic methods. This type of research is designed to understand behavior in the setting in which it occurs naturally, rather than in a laboratory. It is appealing because it simulates reality. However, it is challenging because the researcher has limited control over the participants . Example Party Interaction after drinking for 1 through 5 hours. Coding Categories Episode Eye Contact Verbal Contact Physical Contact Ignores Drinking 1 Hr. 2 2 1 3 Drinking 2 Hrs. 2 3 2 3 Drinking 3 Hrs. 3 4 3 1 Drinking 4 Hrs. 4 4 3 1 Drinking 5 Hrs. 4 4 4 1 The coding categories are: Eye contact: Any eye contact made without adding in any other coding categories. Verbal Contact: Talking with eye contact but no other coding categories. Physical contact: Touching with eye and verbal contact. Ignores: Would be ignoring completely. This scoring is done on the following scale: 1= low interaction Talks some, acknowledges some, stays mostly to self 2= moderate interaction More talking, some physical contact, mostly still keeps to self 3= high interaction More than usual eye contact, very verbal, more physical than usual, no ignoring 4=extreme interaction very verbal and in your face, touchy feely so to say
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