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H&R is a small, local heating and air conditioning business.

H&R is a small, local heating and air conditioning business. The area military base is a potential source of growth, and H&R already installs and services the type of equipment the military would require, but it is difficult to get established as a certified government contractor. H&R is considering a ____________ growth strategy.
product proliferation
product development
market development
market penetration

This question was asked on Jan 16, 2013.

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