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Ford Motor Co. "loaned" new Fiestas to social trend setters who drove the cars as part of their Meals on Wheels responsibilities.

marketing assignment
Ford Motor Co. "loaned" new Fiestas to social trend setters who drove the cars as part of their Meals on Wheels responsibilities. When Ford asked them to write about their driving experiences on Facebook and Twitter, it was emphasizing which aspect of the 4Ps? Answer Product Place Price Promotion It's best to think of "breakthrough opportunities" as opportunities which: Answer appeal to the mass market. will quickly create a whole new industry of firms competing with similar marketing mixes. help innovators develop hard-to-copy marketing mixes. increase sales. All of these apply to breakthrough opportunities. Question 3 Which of the following statements is a strategy decision, rather than an operational decision? Answer "We will change the colors of our selection of shirts at the end of the season." "We will cut prices as needed to in order to protect our market share." "We will increase the number of training sessions for new sales associates from two to three." "We will hire a merchandising specialist this month to help remodel our older stores." "We will place a special ad in the Sunday newspaper promoting our upcoming sale." Question 4 Catalogs, point-of-purchase materials, and free samples are all examples of: Answer
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publicity. personal selling. sales promotion. advertising. Question 5 Hewlett-Packard decided that too many other companies were attracting its customers by advertising their computer printers as "having all of the features of Hewlett-Packard's LaserJet." So Hewlett-Packard designed a new color printer with a completely new set of features which no competitors' equipment offered. Hewlett-Packard then introduced it to the same market with the hope that it could develop a larger and more profitable share. This was an effort at: Answer market development. diversification. market penetration. product development. Question 6 "Promotion" includes: Answer advertising. personal selling. sales promotion. publicity. All of these may be included in Promotion. Question 7 The most important variable in a firm's marketing mix is: Answer Product.
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MAR 3023 EXAM 1.docx

Ford Motor Co. "loaned" new Fiestas to social trend setters who drove the cars as part of
their Meals on Wheels responsibilities. When Ford asked them to write about their
driving...

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