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Lesson 9 - Student Instructions Navigate through the sites shown below to answer the following questions: www.jcpenney.com (JC Penney)

Marketing: Internet Retailing

Lesson 9 – Student Instructions Navigate through the sites shown below to answer the following questions: www.jcpenney.com (JC Penney) http://www.backcountry.com (Backcountry) www.ikea.com (IKEA) www.tiffanys.com (Tiffany’s) www.boscovs.com (Boscov’s) 1. What evidence can you find that shows these retailers value customers? If you found evidence, explain how the retailer makes customers feel appreciated. If you found no evidence, explain how the retailer could implement the value concept online. 2. What types of technologies are used to create a positive shopping experience? What technologies could be used that are not currently used? 3. How do these retailers use atmospherics to create an image or personality online that matches with their overall brand? 4. Apply the concepts of Acquisitional Shopping, Epistemic Shopping , Experiential Shopping and Impulsive Shopping to the website analysis.
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Q: What evidence can you find that shows these retailers value customers? If you found
evidence, explain how the retailer makes customers feel appreciated. If you found no evidence,
explain how the...

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