View the step-by-step solution to:

Question: In 2010, bottled water consumption within the U. was around 28 gallons per person. As a beverage category, bottled water represented $10.6...

sales. This category has grown at an impressive rate. In fact the value of the U.S. bottled-water market doubled in less than a decade.

The success of this product represents a success for marketing. In this discussion thread we will examine some of the reasons for its success.

Issues to Discuss:

Describe the target market for this bottled water. How does bottled water create value for target market consumers?
Examine the marketing mix elements. Discuss the product, distribution, price, and promotion for this product category. How do these elements contribute to the success of this product category?
Bottled water has come under attack from environmental groups for the amount of waste created by the bottles. How do you feel this concern about packaging waste will impact sales? How could the marketing mix elements be used to address this concern?
Question: In 2010, bottled water consumption within the U.S. was around 28 gallons per person. As a beverage category, bottled water represented $10.6 billion in annual sales. This category has grown at an impressive rate. In fact the value of the U.S. bottled-water market doubled in less than a decade. The success of this product represents a success for marketing. In this discussion thread we will examine some of the reasons for its success. Issues to Discuss: 1. Describe the target market for this bottled water. How does bottled water create value for target market consumers? 2. Examine the marketing mix elements. Discuss the product, distribution, price, and promotion for this product category. How do these elements contribute to the success of this product category? 3. Bottled water has come under attack from environmental groups for the amount of waste created by the bottles. How do you feel this concern about packaging waste will impact sales? How could the marketing mix elements be used to address this concern? Please begin your discussion by posting your first comments by Tuesday midnight of the first week of class. Return often to read all other students' posts and reply with your follow-up posts as the week progresses. Remember to address a student by name if you are engaging a another student specifically. Please enter your first discussion comments by Tuesday of this week.
Background image of page 1

Recently Asked Questions

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.

-

Educational Resources
  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question