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Major Factors " Please respond to the following:

Major Factors " Please respond to the following:
Present an argument that supports one of the following factors of the communication process that you deem to be the most significant in integrated marketing communication ̶ the source, the message, or the channel. Based on what you identified to be the most significant factor, discuss the implications to you as a decision maker on advertisements.
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8527799.docx

According to American Marketing Association Integrated Marketing Communication
(IMC) is “a planning process designed to assure that all brand contacts received by a customer or
prospect for a...

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