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Intranet About US Recognized both nationally and locally for its expertise and dedication to patients" health , It. Anthony Medical Center is a...

Marketing Communication Channels

Propose and justify marketing communication channels to reach potential St. Anthony Medical Center's Labor and Delivery consumers: For example: Web site, social media, radio, TV, signage, health fairs and events, collaborative partnership JV ads, targeted mail out, free educational offerings, and so forth.

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About US
Recognized both nationally and locally for its expertise and dedication to patients" health , It. Anthony Medical Center is a key Element in Vila Health's
mission to be the premiere system of health in the Twin Cities metro area ."WE work with over 150 , 000 individuals each year as they face illness and
other challenges to their health and wellbeing .
WE offer not only the traditional Specialties you would Expect from a State - of - the- art healthcare facility but also complementary or alternative*
SERVICES you can't get anywhere ELSE . We are consistently ranked as one of U. S . NEWS & World Report's Best Hospitals in the United States .
Our Mission , Vision , and Values
* Mission - Vila Health is a comprehensive System of health dedicated to preventing and treating illness and improving the health of the people*
it Serves through innovative and compassionate Care .
* Visions - Vila Health aspires to transform lives through science , Education and Exceptional care , locally and globally .
. Values - Vila Health is dedicated to providing quality health care by creating a System of care that promotes compassion , integrity , and
accountability in all its dealings with patients , Staff , and other partners .
Our Services
Cardiac vascular care
Endovascular care
* Integrative health
. Joint replacement
* Kidney Care
Labor and Delivery
* Mental Health
* Neurological Care*
* Reproductive medicine


Document #3 St. Anthony Medical Center Strategic Plan Hospital Goal: I Maintain the highest quality of care and patient satisfaction as evidenoed by maintainingJoint Commission aocreditation {or other relevant
deeming authority] and by 90+lI-fi patient satisfaction ratings For the next 3 years. I Continue to innovate and update services to meet community needs within the scope of our available resouroes For the next 3 years. I Grow to a minimum profit margin cat-1% for all clinical service lines delivered within our St. Anthony network within the next 3 years. Directional Strategy: Growlh via market pull strategy (convert prospective consumers into St. Anthony patients]. Labor and Delivery Unit final: I Progress from a loss leader to brea k-e'ven status or profit within the next 3 years. I Maintain clinical quality and Commission accreditation; achieve "commendation" status within 3 yea rs. I Increase patient satisfaction ratings from 32% to 90% over the next 3- years. I Enhance lite clinical service line of L&D by maintaining competitive edge for quality carer staff communication ratings,
attractive nessi'functionality of birthing suites, and pre and post-delivery care services during the next 3 years. I Improve eFFectiveness of marketing and increase market share by 3% per year For the next 3 years. I Increase diversity of patient subpopulaijonsr and enhance cultural oompeoence within the next 3 years.

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