View the step-by-step solution to:

Intranet About US Recognized both nationally and locally for its expertise and dedication to patients" health , It. Anthony Medical Center is a...

Marketing Communication Channels

Propose and justify marketing communication channels to reach potential St. Anthony Medical Center's Labor and Delivery consumers: For example: Web site, social media, radio, TV, signage, health fairs and events, collaborative partnership JV ads, targeted mail out, free educational offerings, and so forth.


Reading materials:


1.png

2.png

1.png

Intranet
About US
Recognized both nationally and locally for its expertise and dedication to patients" health , It. Anthony Medical Center is a key Element in Vila Health's
mission to be the premiere system of health in the Twin Cities metro area ."WE work with over 150 , 000 individuals each year as they face illness and
other challenges to their health and wellbeing .
WE offer not only the traditional Specialties you would Expect from a State - of - the- art healthcare facility but also complementary or alternative*
SERVICES you can't get anywhere ELSE . We are consistently ranked as one of U. S . NEWS & World Report's Best Hospitals in the United States .
Our Mission , Vision , and Values
* Mission - Vila Health is a comprehensive System of health dedicated to preventing and treating illness and improving the health of the people*
it Serves through innovative and compassionate Care .
* Visions - Vila Health aspires to transform lives through science , Education and Exceptional care , locally and globally .
. Values - Vila Health is dedicated to providing quality health care by creating a System of care that promotes compassion , integrity , and
accountability in all its dealings with patients , Staff , and other partners .
Our Services
AIDS/HIV' CarE*
Cardiac vascular care
Endovascular care
* Integrative health
. Joint replacement
* Kidney Care
Labor and Delivery
* Mental Health
* Neurological Care*
\Oncology*
`Orthopedics
* Reproductive medicine

2.png

Document #3 St. Anthony Medical Center Strategic Plan Hospital Goal: I Maintain the highest quality of care and patient satisfaction as evidenoed by maintainingJoint Commission aocreditation {or other relevant
deeming authority] and by 90+lI-fi patient satisfaction ratings For the next 3 years. I Continue to innovate and update services to meet community needs within the scope of our available resouroes For the next 3 years. I Grow to a minimum profit margin cat-1% for all clinical service lines delivered within our St. Anthony network within the next 3 years. Directional Strategy: Growlh via market pull strategy (convert prospective consumers into St. Anthony patients]. Labor and Delivery Unit final: I Progress from a loss leader to brea k-e'ven status or profit within the next 3 years. I Maintain clinical quality and Commission accreditation; achieve "commendation" status within 3 yea rs. I Increase patient satisfaction ratings from 32% to 90% over the next 3- years. I Enhance lite clinical service line of L&D by maintaining competitive edge for quality carer staff communication ratings,
attractive nessi'functionality of birthing suites, and pre and post-delivery care services during the next 3 years. I Improve eFFectiveness of marketing and increase market share by 3% per year For the next 3 years. I Increase diversity of patient subpopulaijonsr and enhance cultural oompeoence within the next 3 years.

Top Answer

St. Anthony Medical Center can reach its Labor and delivery... View the full answer

Sign up to view the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.

-

Educational Resources
  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question
Ask a homework question - tutors are online