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In advertising, what are the social and psychological factors that contributed to

the rise of consumerism in the 20th century?


Coburn, G (2015). A Psychological Analysis of Behavioral Consumerism: Advertising, Decision-Making, and its Implications for Retailers. CMC Senior Theses. Retrieved from   http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=2070&context=cmc_theses

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