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In what ways does the overall public relations campaign of Volkswagen to repair

its brand after the 2015 diesel cheating scandal influences the trust and confidence of the public?


Rueters. (2015). Volkswagen CEO apologizes for diesel emission scandal [Video File]. Retrieved from https://www.youtube.com/watch?v=_nytMs6vrVk/ (1:02)


Taylor, M., & Yang, A. (2015). Have global ethical values emerged in the public relations industry? Evidence from national and international professional public relations associations. Journal of Business Ethics, 130(3), 543-555.

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