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4/30/16, 8:17 AM Completing Business Reports SelectStock/The Agency Collection/Getty Images Learning Objectives After studying this chapter, you

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We prepare many kinds of reports over different intervals of time, of different lengths, and for very different audiences. Where to begin? Are you familiar with the term, "Elevator Pitch." The concept is that you meet someone in an elevator and have a very brief time to share a thought or make a request. How do we do this effectively? Well, the idea is obviously to focus upon the key elements of our message. This isn't easy. One thing that I recommend is to write your summaries first. Some will say, how can I summarize something when I haven't written it yet? However, I say if you can create the summary message, you know what you need to have in the body of the message. Yes, you will most likely need to do some research to complete the report, but if you know where you are heading (your purpose or objective as articulated in your summary), you are more likely to seek the needed information. Then you can return to the summary at the begin and modify it a bit if necessary. What do you think of this approach? Will it work for you?


Please write a 250 word response to this question with personal examples and using first person only. You can use the attached file as a reference or tool. THANKS>  


4/30/16, 8 : 17 AM Page 1 of 39 about:blank Completing Business Reports © SelectStock/The Agency Collection/Getty Images Learning Objectives After studying this chapter, you should be able to do the following: 1. Explain how completed reports affect your credibility. 2. Demonstrate excellent thinking by applying a precision-oriented style to reports. 3. Design your reports to aid in decision making. 4. Project objectivity in reports. 5. Review reports for effectiveness and fairness. Why Does This Matter? Hear Pete Cardon explain why this matters. bit.ly.com/CardonWhy13 LO13.1. Explain how completed reports affect your credibility. Your primary goal as you draft business reports is to improve decision making. More so than routine business correspondence, reports should be built on thorough, precise, and reliable information and analysis, and should offer advice to help decision makers—typically middle-level and upper-level managers—make informed choices. As a report writer, your personal credibility is tied to how well you provide facts, conclusions, and positions that help decision making (competence), involve decision makers and address their needs (caring), and report information honestly and transparently (character). Chapter 12 discussed collecting primary and secondary research for business reports and displaying the data in meaningful charts and tables. In this chapter, we focus on putting it all together. As you do with other written documents, when writing reports, you’ll focus on achieving the right style, design, and tone. We focus first on style, emphasizing the importance of absolute precision. Next, we discuss design, which you can use to ensure that decision makers rapidly pull out the most important pieces of information. Finally, we focus on achieving an objective tone. This chapter contains two sample reports: one based on primary research and one based on secondary research. There are far too many types of reports to display in this chapter. You can see examples of a business proposal and a business plan in Appendix C. Also, you can see additional examples of reports (such as a status report) in the online resources at www.mhhe.com/cardon . The examples throughout this chapter are based on the continued case of the Prestigio Hotel. Read the chapter case to get
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4/30/16, 8 : 17 AM Page 2 of 39 about:blank reacquainted with the situation. Chapter Case: Reporting about Customer Satisfaction at Prestigio Hotels Who’s Involved © BananaStock Jeff Anderton, marketing assistant Has worked at the Prestigio for three months Roles include marketing the meeting facilities to business/professional groups and tracking customer satisfaction Graduated a year ago with a marketing major and statistics minor © Jose Luis Pelaez Inc/Blend Images LLC Andrea Garcia, general manager Has worked as general manager for one year Started at the Prestigio nearly nine years ago in a position similar to Jeff’s marketing assistant position Expects well-analyzed, organized, polished reports The Situation Andrea has asked Jeff to write two reports from information he has collected and analyzed. Andrea has placed a high priority on these reports. The first report she wants completed is about the future of green meetings. She views this as an area of strategic concern. Jeff has collected secondary research and interviewed several hotel managers who have successfully marketed green meetings. Now, he needs to think about how to put all the information together. The second report is based on survey data of conference attendees. Jeff will distribute this report to all marketing team members. The Prestigio marketing team has been conducting a similar survey for the past five years and uses this annual guest satisfaction report to benchmark performance over time. The team will begin working on a new strategic plan in the upcoming months and needs as much reliable information as possible. Task 1 Jeff will compose a report about the current market for green meetings and recommend courses of action for the Prestigio. Task 2 Jeff will work with one of his colleagues to write a report about the results of a survey he administered to conference attendees at the Prestigio. Demonstrate Excellent Thinking by Applying a Precision-Oriented Style LO13.2. Demonstrate excellent thinking by applying a precision-oriented style to reports. The most basic and critical component of any report is precision in thinking as reflected in style—meaning that it offers accurate, well- documented facts; good reasoning for conclusions; and a solid basis for recommendations (see Figure 13.1). The foundation for these facts, conclusions, and recommendations must be a well-stated business problem or challenge. In short, a report that facilitates effective decision
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The most conventional way of writing a business or educational report is to begin with
the body of the message and end with the summary. This is the most common approach. On a
personal note, I...

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