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<br/> -Chose one of the existing public relations definitions and

argue why it is by far the best existing definition for describing the practice of public relations. 2. Develop your own unique definition for public relations and argue why it is superior to any of the existing descriptive definitions


public relations definitions are as follows:


Public relations is the art of getting believed. Ivy Ledbetter Lee (1914)


Public relations is the engineering of public consent. Edward Bernays, Crystallizing Public Opinion (1923)


Public relations is the skilled communication of ideas to various publics with the object of producing desired results. Harlan &amp; Scott, Contemporary Public Relations (1955)


Public relations is planned, persuasive communications designed to influence significant publics. John Marston, The Nature of Public Relations (1963)


Public relations is a distinctive management function which (sic) helps establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication techniques as its principal tools. Foundation for Public Relations Research &amp; Education (1975)


Public relations practice is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which serve both the organization's and the public's interest. World Assembly of Public Relations (Mexico City; 1978)


Public relations helps an organization and its publics adapt mutually to each other. Public Relations Society of America (PRSA) 1982.


Public relations is the managed communication behavior of an organization. Grunig &amp; Hunt, Managing Public Relations (1984)


Public relations is the management function through which management responds to and attempts to influence an organization's environment. Baskin &amp; Aronoff, Public Relations: The Profession and the Practice (2nd ed., 1988)


Public relations is organizational programs that promote the exchange of influence and understanding among organizations' constituent parts and publics. Baskin &amp; Aronoff, Public Relations: The Profession and the Practice (3rd ed., 1992)


Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. Cutlip, Center, and Broom, Effective Public Relations (7th ed., 1994)


Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest. Canadian Public Relations Society (CPRS) 2009. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public Relations Society of America (PRSA) 2012. 

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