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1 Which of the following best describes the role of balanced/imbalanced relationship in memory?

1 Which of the following best describes the role of balanced/imbalanced relationship in memory?

a) Balanced relationships are easier to recall because they are efficiently stored in memory as a single cognitive unit

b) Imbalanced relationship are easier to recall because they provoke a stronger affective response

c) Balanced relationships are easier to recall because they increase positive affect, which is more deeply encoded in memory

d) imbalanced relationships are easier to recall because they are stored as multiple pieces, increasing the number of connective links between the ideas


2 Based on the research presented in the chapter, which of the following is NOT a function of attitudes?

a) increasing self-esteem

b) mentally ordering and organizing the world

c) providing heuristics for appraising new information

d) shaping relevant memories


3 Of the following, who is more likely to change his/her mind?

a. none of these

b. all of these

c. Kenny, who is 12 years old

d. Grandma who is 80 years old

e. Ingrid, regarding politics because she doesn't really care about politics


4 When individuals are looking to be truthful in their assessment, they are likely to

a. All of these

b. hold a strong attitude

c. use discrete processing

d. learn counterarguments

e. none of these


Which of the following suggests we process information deliberately in order to evaluate strengths and weaknesses?

a. The Elaboration Likelihood Model

b. The MODE model

c. Theory of Planned Behavior

d. The Heuristic Model

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