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The standardizing idea of masculinity and femininity is molded and

reflected by American popular culture. The two-gender structure, masculinity, and femininity is a convivial engendered one and is culturally dependent; it consists of categorical acceded-upon codes, and each of us learns how to exhibit these "codes."This essay aims to reflect on the documentary The Codes of Gender: Identity and Performance in Pop Culture, which applies the late sociologist Erving Goffman's central claim that the way the body is displayed in advertising communicates normative ideas of masculinity and femininity. In this essay, I will go in depth how Gender codes in advertising and different media impact the way we interact and perceive others and how they interact and perceive us. Also how race and class codes impact the way we interact and see others and vice versa. Finally,I will explain how I used the sociological perspective to understand and rethink all these codes in advertising and other media.


The way we interact and view the people in our daily lives is impacted through the gender codes we see in advertising and other media sources everyday.When interacting with others we often conform to stereotypical gender display; gender display is the act of performing the roles expected of us by social agreement.Goffman mentioned gender display; gender display shows created gender codes in advertisements so gender advertisement happens with gender display. Gender codes use some created perceptions in people's minds. The major perception is 'men are powerful,active,strong and dominant, women are passive, sexual, powerless, weak, and delicate', it is a more prevalent idea in society and used in advertisements. 






Im writing an essay and this is what i have so far and im stuck on my first body paragraph how can i clean this up so it makes sense and flow nicely and also how can i explain how  gender codes in advertising and other media affect how other people see/understand/interact with you?

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The standardizing idea of masculinity and femininity is molded and reflected by American popular culture. The two-gender structure, masculinity, and...
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