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The standardizing idea of masculinity and femininity is molded and

reflected by American popular culture. The two-gender structure, masculinity, and femininity is a convivial engendered one and is culturally dependent; it consists of categorical acceded-upon codes, and each of us learns how to exhibit these "codes." This essay aims to reflect on the documentary The Codes of Gender: Identity and Performance in Pop Culture, which applies the late sociologist Erving Goffman's central claim that the way the body is displayed in advertising communicates normative ideas of masculinity and femininity. In this essay, I will discuss how Gender codes in advertising and different media impact how we interact and perceive others and how they interact and perceive us. Also, how race and class codes impact the way we interact and see others and vice versa. Finally, I will explain how I used the sociological perspective to understand and rethink all these codes in advertising and other media. The way we interact and view the people in our daily lives is impacted through the gender codes we see in advertising and other media sources every day. When interacting with others, we often conform to stereotypical gender display; gender display performs the roles expected of us by social agreement. Gender display shows created gender codes in advertisements, so gender advertisements happen with gender display. Gender codes use some constructed perceptions in people's minds. The primary perception is 'men are powerful, active, strong, and dominant, women are passive, sexual, powerless, weak, and delicate.' These genders' ideas are seen and used in every advertisement and are a more prevalent idea in society. Advertisements display this perception of women in multiple ways; the first one mentioned in the documentary is incredibly minor and straightforward, the way female touch is represented in advertising versus male contact. Females' hands are photographed as powerless by positioning the hands in a resting manner or often grasping an object by the fingertips but never in a secure way. This comes across as women being controlled by their environment. In contrast, the male touch's grasp and male hand positioning are staged to look powerful and strong. Male hands are shown as manipulating their environment, molding it into their desires with a firm grip. Something so simple like this can really impact the way women see themselves compare to the ''dominant'' gender men. For instance, many times, I've felt the need to try to sound smarter when conversing with males because advertisements communicate normative ideas of men being dominant and powerful. Advertisements make our society subconsciously obtain that stereotypical gender code presented everywhere in media and has now impacted my confidence and behavior around the opposite sex.


Can you please edit my essay so it flows nicely and can you please help me on make sense of my ideas so readers can understand it

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The standardizing idea of masculinity and femininity is molded and reflected by American popular culture. The two-gender structure, masculinity, and...
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