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English Furniture Is Planning strategy' for next 5 years and is currently operation in 4 reglons l'llcarlj'lJ Wat, East and south. The current...

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Please solve the following question in full details so I can understand it before I go to my exam

Thanks in Advance

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English Furniture Is Planning strategy' for next 5 years and is currently operation in 4 reglons l'llcarlj'lJ
Wat, East and south. The current business scenarlo is deserlhed in the following table. Region No. of Comments
outlets
North 35% of oeflonal sales here, but
economically depressed -_—
-_ m m The oompan'r has decided to asslgn Ftesourcu to the extent of 5 Bl] mlllion with the followlng
objecfives: 1. Eustaln profitability in short term [PRIDFIT]
2. Increase market share {WHKET SHARE]
3. Minlmlze rlsi. [RISK] The company has come up with the following details: Page 1 of 3

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1IIIalue at strategies with benefits measured en eemnten scale Ell-mm NDHTH REGION {1] Heine Infl'trerel crinkle:
[E] Emulsquu WEST FIEGIIDN I1I Glass-them span-alien
{2] Stem que {a} Expandteaitt mm
EAET FEBIGM {11 Stem true [2] Expand to fuur uuflets. re] Eapendtn 1 It meets EDUTH FIEGICIN [1] Statue que {a} Expandta 1 5 must: [3-] Add three ice-m amter euflete Also the felluwing welghtagu are given: Wflhln-crlterlen wehhts fur Market share Nani-I: '.I'I:I West: 59 East: 10D South: El]
IIIIII'tthln-erlterlern urehhts fur illslt Nani-I: 1B West: 29 East : Inn South: El]
Anna-crltarla wehhts are assfirrecl as fulutus: Prefit: 5D Market Share: me Flislt: 5L1 111a Prnlluctlun manager ls prep-ask: package A. as hlleurs:
In the Nerth: Reduce tn 3 eu'flets In the West : Malntain the status qua In the East : Expand tn 1D euflets In the Seuth: Maintaln the status clue 111a hllarltetlrtg Manager ls prep-using a package B as fella-nus: In the Nerth: Maintaln the status clue

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In the West : dense dawn operations In the East : Espa nel ta 4 eutlets
In the Seuth: Expand ta 15 autlets Prepare and execute an extensive analysis and use the appmpriate tee-ls fer assessment In reenmmend the better package fer erganiaat‘lenal decisiuns

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