The tv viewing time under consideration has an exposure rating per spot of 5% in city homes and 3% per ad. The cost of a half-page Tribune advertisement is $925; a television spot costs $2,000. Diversey Paint would like to select the least costly advertising strategy that would meet desired exposure levels.
A. Formulate using LP
B. Solve the problem using QM for windows or create the Excel spreadsheet for this problem and use solver to solve for the solution
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