Ch. 18, exercise 56 p. 647-648 (Lind, D. A., Marchal, W. G., & Wathen, S. A., 2005).
The Super Bowl is usually the TV program with the largest viewing audience each year;
therefore, many companies use the Super Bowl to launch major advertising campaigns.
The cost for a 30-second spot, as reported below, has increased dramatically since the
first game in 1967. Also shown is the face value of a ticket to the game for the selected
COST FOR A 30-SECOND TV SPOT AND FACE VALUE OF A TICKET TO THE SUPER BOWL
Data source: Ch. 18, p. 648 (Lind, D. A., Marchal, W. G., & Wathen, S. A., 2005)
Go to the Bureau of Labor Statistics website www.bls.gov/data.htm, click on Most Requested Series, and find the Consumer Price Index-All Urban Consumers. Select the base as 1967, and find the CPI for the above years. Compare the rate of change in the Consumer Price Index to the cost of TV commercials and the cost of a game ticket. Write a brief report summarizing your findings.
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