To complete this scenario, use the Golf Ball Distance Test Excel file
A major manufacturer of golf equipment seeks to improve its market share by introducing a golf ball that is less likely to slice when hit. The company's research and development group has been experimenting with dimple patterns that promote straight flight, and have achieved some degree of success. The vice president of marketing, however, is worried about the effect that the new pattern might have on driving distance.
"I do not care how slice-resistant this ball is, if it does not go as far as the old one, no one is going to buy it. Telling a golfer to buy some ball that cannot be driven as far as the old one is a complete non-starter," he commented to the development project manager.
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