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# BUS 138 Marketing Research Zhang Individual Project Assignment 5 (IPA 5): Ch 13 Calculating Statistics File Format: You can either 1) type in your...

You can either 1) type in your answers in this Word document, or 2) print out thedocument, handwrite your answers and scan or take pictures of your answers. If you chooseoption 2), be sure that your writing is legible.

BUS 138 Marketng Research Zhang Individual Project Assignment 5 (IPA 5): Ch 13 CalculaTng StaTsTcs File Format : You can eiTher 1) Type in your answers in This Word documenT, or 2) prinT ouT The documenT, handwriTe your answers and scan or Take picTures of your answers. If you choose opton 2), be sure ThaT your writng is legible. Your IPA must be done individually. 1. Below shown Two NBA players’ scoring poinTs per game: Game Player A Player B 1 21 34 2 52 29 3 15 29 4 10 22 5 29 36 6 29 27 7 29 25 8 27 12 a) Which player is be±er? Show all the calculaTons (1 pt). b) Which player’s performance is more consisTenT? Use all the sample points and show all the calculaTons (3 pts).
2. The movie The Hunger Games: Mockingjay – Part 1 is in theaters in the U.S. as well as overseas. The movie distributor wants to know whether the audiences enjoy watching this flm. In each oF the three countries, Australia, Germany, and the U.S., a local research agency was hired to conduct surveys among the movie goers. Andrew, an Australian movie a±endee gave a ra²ng oF 3 For enjoyment. Hanna, a German movie a±endee gave a ra²ng oF 8, and Sco±, an American movie a±endee gave a ra²ng oF 85. The mean and standard devia²on oF the ra²ngs in each country were also known. Which movie a±endee enjoys watching the movie most? (2 pts) Country Mean SD Audience’s score Australia 2.8 1.1 3 (Andrew) Germany 7.0 2.5 8 (Hanna) U.S. 76.0 12.0 85 (Sco±) 3. Suppose a Fast-Food restaurant wishes to es²mate average sales volume For a new menu item. The restaurant has analyzed the sales oF the item at a similar outlet and observed the Following results: X = 500 (mean daily sales) S = 100 (standard devia²on oF sample) n = 25 (sample size) The restaurant manager wants to know into what range the mean daily sales should Fall 95 percent oF the ²me. PerForm this calcula²on (2 pts). 4. A group oF marke²ng researchers study the expenditures on dinning out. They want to have a 95 percent confdent level ( Z ) and accept a magnitude oF error ( E ) oF less than \$3.00. The es²mate oF the standard devia²on is \$24.00 based on their pilot study. What is the calculated sample size iF they want to run a survey? (2 pts)
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BUS 138 Marketing Research Zhang Individual Project Assignment 5 (IPA 5): Ch 13 Calculating Statistics
File Format: You can either 1) type in your answers in this Word document, or 2) print out...

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