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CASE STUDY<br/><br/><br/>A phenomenon called 'Apparel on Demand' is

slowly making its presence. It's extension of JIT linking retailers &amp; manufacturers for JIT responsiveness. NaaR Clothing Inc, promoted by young management ventured into business of making reasonably priced custom jeans for women. In stores, women are electronically measured and information like colour, fabric, style, etc, are recorded.  The information reaches NaaR manufacturing facility at Ahmedabad almost immediately through state-of-art system.  NaaR guarantees delivery of custom jeans within 10 days.  With growing acceptance of jeans among women in India, especially in urban areas, market for women's jeans is growing fast.  NaaR with its unique business model hopes to garner significant share of market.  The promoter of NaaR along with her top executives is confident that their concept of JIT jeans would work.


Questions:
A. Why or why not NaaR's strategy would work?
B. What is importance of retailers in its business strategy?

Step-by-step answer

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