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International strategy: needs to be consistent among the various functions, products, and regional units of the company.

International strategy:

needs to be consistent among the various functions, products, and regional units of the company.

needs to be consistent with the demands of the international competitive environment.

is concerned with the way firms make fundamental choices about developing and deploying scarce resources internationally.

has a goal of achieving and maintaining competitive advantage.

all of the above

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1 comment
  • I hope this serves you well. Thanks
    • ProfMaximiliano
    • Apr 02, 2018 at 2:57pm

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