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Your group has been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire...

Your group has been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire family. They want to develop a series of commercials that will target family members at various life stages. Your group needs to thoroughly describe Erikson's theory of Psychosocial development. In your description of each stage, identify and analyze a television, movie, or literary character for each stage of the theory. Discuss how that character typifies the stage and how the character is resolving the conflict. The marketing firm will use this information as they develop commercials targeting each developmental stage. Finally, provide a review of three recent studies relating to Erikson’s theory of development from the list below.

This question was asked on May 29, 2010.

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