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M ARKETING/OBJECTIVES Music is essential to the aesthetic, intellectual and spiritual development of individuals and their community, and should be...

I wrote the objectives and positioning strategy for a music festival marketing plan, I used bullet points in the marketing plan, I want to put these bullet points into paragraphs, but I don't know how to organize it, could you help me to put these bullet points into paragraphs, because my writing is not very good.
MARKETING/OBJECTIVES Music is essential to the aesthetic, intellectual and spiritual development of individuals and their community, and should be made available to people of diverse ages, abilities and means. Therefore, the Ness Creek Music Festival is dedicated to uniting the talents of local and guest artists to create and share the rich beauty of classical and contemporary music through a program of music education and performances. Our goal is to make Ness Creek a self-sustaining and well-known culture and music festival nationwide. Our goal is to help build a supportive community that inspires, educates, breaks down stereotypes, and encourages bold creative expression. We also strive to give back to the society through non-profit partnerships. Marketing Objectives: To develop and promote the largest yearly music festival in SK To promote tourism and cultural development Attract more performers and volunteers To ensure that the festival becomes self-sufficient Unit sale: expand customer base by selling out of weekend (DAY?) passes; increase day pass 10% by 2013. Customer retention: reduce the annual customer defection rate to 10 percent by the end of the year. Product development: increase main stage performance; improve events that they already have. Our marketing goals include objectives towards our target markets and our sponsors. These goals are outlined in the sections below. 1 Update the Twitter and Facebook page 3 times daily. 2 Obtain 10 new followers or “likes” on social media pages each week. 3 Update the blog daily and respond to comments within 48 hours. 4 Create a contest on the Facebook page for members to win tickets to the festival. 1.1.1 Increase awareness of festival by 10%. This will be calculated by the amount of new followers obtained through social media pages. 5 . Financial objectives: Obtain 1 new sponsor for the event in 2013 who will commit to the rest of the festival years Obtain 3 potential new sponsorship contacts Improve and update fund raising events The funds are procured in such a way that the expenses are easily met by the funds that has been received via donation or other activities Make appropriate use of funds so that funds are available in case of emergency The funds are procured on a timely and systematic basis so that there is no bottleneck of funds ate any time Societal objectives: It establishes the basis for social and culturally sustainable tourism that enhances and protects the value of local lifestyles and heritage for tourism It establishes the basis for environmentally sustainable tourism, including minimization of resource consumption and the conservation of natural resources The people can get together and spend some quality time and share a good time with general people
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Ness Creek Marketing Plan The music lover can get free access to concerts and their favourite stars whom they cannot access due to insufficiency of resources The people can benefit from the music festivals which helps the society to share a better bonding along with themselves To provide opportunities for young people from varied social backgrounds to join forces through participation in the main festival event. These groups or individuals are united by a common interest in contemporary culture. To nurture and develop young audiences for the festival POSITIONING STRATEGY Positioning Statement: Ness Creek is a nonprofit, culture and music festival, targeted towards families and friends with a rich source of entertainment that celebrates music, art, culture, and nature. Unlike other festivals the Ness Creek music festival focuses on preserving the feeling of nature and its beauty. Positioning strategy: The youth and music lovers should be targeted and the music festival should be positioned as one that would provide a higher amount of value with fun as it is meant for a good cause in the form of raising funds to run a non-profit organization where in the deprived are helped and this would result in creation of greater interest in people as they would also want to contribute to it.
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