WRD206 WQ2018: Correspondence Scenario 1
For the first correspondence, you will produce a routine workplace correspondence in response to the hypothetical scenario described below. Your audience for the correspondence is indicated in the situation description, as is the task. What you're attempting to demonstrate is your ability to think through audience needs. Your correspondence should demonstrate an understanding of reader-based prose, and should follow the genre conventions for emails, memos, or letters.
We will talk through each situation in order to flesh it out for you as much as possible in class. That said, the situation description should contain the information you will need to compose a detailed and well-constructed professional correspondence. We may add more information during a class discussion, but you should be able to get by with what is described below. Make sure you read the scenario carefully and understand all its aspects—especially audience concerns!—before you begin planning your correspondence.
You work as an internet content coordinator for ContentPlus, a small Chicago start-up that specializes in web site design and development, as well as in content creation for local businesses. Put plainly, you create the clients' web presence. From a functioning web site, to a cross platform social media presence, your company provides small business clients who are too busy to manage their web presence with dynamic, relevant, and cutting-edge content specific to their businesses and industries. In addition, you provide web analytics reports that demonstrate how your content strategies are working in the marketplace. As a content coordinator, you plan and develop social media and website content for numerous clients. That means you come up with copy for their websites, posts for their blogs, status updates and tweets for their social media platforms, images and pins for their image platforms, etc.
Basic Information you may need:
Your email: [email protected] contentplus.com
Your phone number: 312-555-7784 (ext. 7784)
Your job title: Content Coordinator
You've just completed an analytic report for Melanie McGee, a new client you've been working with for about two months. Melanie owns Luxury Sweets, a small bakery and artisanal candy shop in Logan Square. She came to ContentPlus looking for a company to build her web site, but added the services for a full social media content strategy, including Facebook and Twitter: you added strategies for Instagram, and Pinterest, especially for images of her pastries and candy. The social media package, which you coordinate, runs Melanie roughly $1500/month. The campaign is starting off somewhat slowly, as these things usually do—it takes time to build a credible and real social media following. But it is time for a second-month analytics report, which you've put together as a Word document and now need to send to her. You call these reports "Social Benchmark Reports" both internally and when discussing them with clients. You generate the report by using several analytics services, but mainly a service provided by Shoutlet.com.
The report—which focuses only on social media (not web site traffic)—shows that you've made some gains, adding about 600likes/followers across the platforms (Twitter, Facebook, Instagram), with about 450 Pinterest pins of pastry and candy images. This is a typical pace for a new small-business web presence in your experience. You can expect faster growth over the next two months now that you're starting to build some networks and followers. You'd like to see the numbers rise to about 1500 followers/likers and about 1400 pins (Pinterest) by the next report. The next analytic report (two months from now), therefore, will give you both a better sense of the success of the strategy.
Your task: Write correspondence to Melanie McGee, passing on the current analytic report and requesting any feedback she might have. Make sure to communicate the basic findings, and, if possible, set her mind at ease about the cost of project relative to her goals.
Melanie McGee's email address: [email protected] luxsweets.com
2435 N. Milwaukee Avenue
Chicago, IL 60647
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