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In 2010 Netflix changed the way that they were offering video delivery to its customers. Their original business plan was to offer home delivery of...

In 2010 Netflix changed the way that they were offering video delivery to its customers. Their original business plan was to offer home delivery of DVD's and instant streaming on TV/PC. Their pricing process changed and the outcry from the consumer was overwhelming. The change originally planned was not how the change turned out. This is a great case that allows us to see how things don't always go according to plan.

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